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SMS LBA (Location Based Ads) can increase response up to 5 times if executed correctly. According to data published in the Good Push Index report, SMS read rates with an average 62% location engagement rate and an average 51% of users opting in to receive push notifications, most apps can reach more than half of …

SMS LBA: Effective Implementation to Promote Your Business Read More »

Have you ever been to your favorite mall and suddenly received an SMS offering an interesting promo from one of the stores there? That’s what is called SMS LBA. In this digital world, technology has opened the door for advertisers to reach consumers in a smarter and more effective way. SMS LBA has become one …

SMS LBA: A Strategy To Reach Your Target Based on Location Read More »

Loyalty program is a strategy commonly adopted by companies to maintain and increase customer loyalty. Loyalty is important because based on a survey conducted by Bond Brand Loyalty, at least 64% of loyalty program members in America stated that they would spend more to increase their loyalty points. However, not all companies are able to …

Loyalty Program Failures and Their Causes Read More »

Loyalty program is a marketing strategy that aims to maintain and increase customer loyalty to your business. The main goal of loyalty programs is to maintain customer loyalty. A close bond must be built with customers with the aim of increasing customer retention and engagement so that they don’t switch to your competitors. By implementing …

Loyalty Program: Definition, Purpose, and Types Read More »

In the rapidly growing digital era, WhatsApp has become one of the most popular communication platforms in the world. As of the first quarter of 2023, there were approximately 2.45 billion global WhatsApp users. However, along with its popularity come various security threats, including fraud through WhatsApp messages. One common form of fraud is phishing, …

Avoid Phishing by Recognizing 7 Characteristics of Scams Via WhatsApp Here Read More »

WhatsApp has become one of the most popular communication platforms in the world, used by millions of people to interact with friends, family, and even for business purposes. However, for entrepreneurs and small business owners, WhatsApp Business is a very useful tool to expand their reach and communicate with customers more effectively. According to Karissa …

Practical Steps to Sell on WhatsApp Business Read More »

WhatsApp Business API is a special version of WhatsApp designed for business purposes, especially in managing customer communications, including message reception, response, and outreach. Of course, almost everyone knows what WhatsApp is. In fact, WhatsApp is one of the most popular messaging apps in 180 countries, with around 2.78 billion active users. With such a …

WhatsApp Business API: Definition, Benefits, and Features Read More »

Customer data has become one of the most valuable assets for companies in this rapid era. Here is the information collected by companies obtained from interactions with their customers. These data will become a reference for businesses to design strategies to be more optimal. There are many benefits that can be obtained from customer data. …

What is Customer Data and How to Utilize It? Read More »

A chatbot, or conversational robot, is a computer program designed to communicate with humans through text or voice interaction. Whereas, Natural Language Processing is a branch of artificial intelligence that focuses on the ability of computers to understand, interpret and respond to human language in a meaningful way. In an era where technology continues to …

Chatbot and NLP, Uncovering Technology of Customer Service Read More »