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Customer Data Platform (CDP) emerges amid competitive industry competition, in this internet era, data is a valuable asset for the running of a business. Customer Data Platform or CDP itself is present and plays a role in helping companies process data from various sources they have into effective marketing strategies. CDP is predicted to be …

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2FA or 2 Factor Authentication is an identity and access security method that requires two forms of identification for your data and accounts. With 2FA, businesses can monitor and help protect vulnerable information that will likely be misused. 2 Factor Authentication works by providing an extra layer of protection over just one factor such as …

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The WhatsApp Business API sign up process must go through several requirements and procedures that must be met. WhatsApp Business API can only be obtained by working with authorized WhatsApp partners, such as Sprint Asia. Check out the following article for a more complete explanation of registering for WhatsApp Business API. WhatsApp Business API (WABA) …

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Many people think that the SMS marketing strategy is no longer relevant to today’s marketing. However, SMS marketing offers an effective solution to modern marketing challenges. Consumers are more responsive to SMS messages because they spend much time on their smartphones. To date, SMS still has a read rate of up to 97% within just …

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Have you ever bought a cup of coffee at a cafe and been offered another cup for free if you downloaded the cafe’s app? Did you know that the offer is an attempt by the cafe to run loyalty programs? As a business owner, you want your brand to have loyal customers. One way to …

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The word coalition loyalty program may sound familiar to you, but did you know it is a loyalty program? Coalition loyalty has been widely used as a method to build relationships with customers. For more details, we will now discuss coalition loyalty thoroughly. What is Coalition Loyalty? Coalition loyalty is a form of loyalty program …

Coalition Loyalty Program: Definition, Purpose, and Benefits Read More »

Send an OTP (One-Time Password) through WhatsApp Business API is an effective solution for user verification and enhancing security. With the large number of WhatsApp users worldwide, using this platform for OTP guarantees fast reception and high responsiveness. So, how important is OTP? Let’s discuss it together. What is a One-Time Password?OTP or One-Time Password …

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In this digital age, any business needs to have a WhatsApp Green Tick. To be easily accessible to customers, your business must be present on a commonly used communication channel: WhatsApp. Data from WhatsApp in 2020 states that over 175 million people send messages to WhatsApp Business accounts daily. Of course, using WhatsApp Business should …

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Many benefits can be obtained from using digital vouchers, not only from the business side and end-users but also from merchants and traders. In an increasingly advanced era, digital vouchers or digital coupons are becoming an effective and efficient tool to build consumer loyalty in various business sectors. A digital voucher, commonly known as an …

Benefits of Digital Vouchers for Merchants and Traders Read More »

A live agent is a technology used as a platform for customers or end-users to ask questions, criticize, and suggest. In this context, “live” refers to live chat and can be integrated with artificial intelligence (AI) technology to improve responses and solutions provided. Sandeza Intelligent’s Konnek is a live agent technology platform designed to facilitate …

Live Agent Technology for Customer Service Transformation Read More »