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Loyalty program is a marketing strategy that aims to maintain and increase customer loyalty to your business. The main goal of loyalty programs is to maintain customer loyalty. A close bond must be built with customers with the aim of increasing customer retention and engagement so that they don’t switch to your competitors. By implementing …

Loyalty Program: Definition, Purpose, and Types Read More »

In the rapidly growing digital era, WhatsApp has become one of the most popular communication platforms in the world. As of the first quarter of 2023, there were approximately 2.45 billion global WhatsApp users. However, along with its popularity come various security threats, including fraud through WhatsApp messages. One common form of fraud is phishing, …

Avoid Phishing by Recognizing 7 Characteristics of Scams Via WhatsApp Here Read More »

WhatsApp has become one of the most popular communication platforms in the world, used by millions of people to interact with friends, family, and even for business purposes. However, for entrepreneurs and small business owners, WhatsApp Business is a very useful tool to expand their reach and communicate with customers more effectively. According to Karissa …

Practical Steps to Sell on WhatsApp Business Read More »

WhatsApp Business API is a special version of WhatsApp designed for business purposes, especially in managing customer communications, including message reception, response, and outreach. Of course, almost everyone knows what WhatsApp is. In fact, WhatsApp is one of the most popular messaging apps in 180 countries, with around 2.78 billion active users. With such a …

WhatsApp Business API: Definition, Benefits, and Features Read More »

Customer data has become one of the most valuable assets for companies in this rapid era. Here is the information collected by companies obtained from interactions with their customers. These data will become a reference for businesses to design strategies to be more optimal. There are many benefits that can be obtained from customer data. …

What is Customer Data and How to Utilize It? Read More »

A chatbot, or conversational robot, is a computer program designed to communicate with humans through text or voice interaction. Whereas, Natural Language Processing is a branch of artificial intelligence that focuses on the ability of computers to understand, interpret and respond to human language in a meaningful way. In an era where technology continues to …

Chatbot and NLP, Uncovering Technology of Customer Service Read More »

In this ever-evolving era, companies are increasingly innovating their marketing strategies to attract customer attention and increase loyalty. One tool that is gaining popularity in the world of digital marketing is digital vouchers. This article will explain the concept of digital vouchers, their benefits, and how their use can improve customer experience. What is a …

Increasing Customer Loyalty through Digital Vouchers Read More »

In the ever-evolving digital communications landscape, businesses continue to look for innovative ways to connect with their customers seamlessly and effectively. WhatsApp for Business has emerged as a powerful tool that is changing the way businesses interact with their clients. Below we’ll explore how integrating WhatsApp for Business into your communications strategy can revolutionize customer …

Transform Your Business Communications with WhatsApp for Business Read More »