SMS LBA (Location Based Ads) can increase response up to 5 times if executed correctly. According to data published in the Good Push Index report, SMS read rates with an average 62% location engagement rate and an average 51% of users opting in to receive push notifications, most apps can reach more than half of their users with location and proximity triggered messages.
In this digital age, businesses have a wide variety of ways to promote their products and services to potential customers. One method that has proven to be effective is marketing through text messages or SMS. SMS Location-Based Advertising (LBA) is one of the increasingly popular strategies in promoting businesses to relevant target markets based on geographic location. In this article, we will explore the application and effective ways of utilizing SMS LBA to increase business visibility and sales.
Application of SMS LBA
SMS LBA combines the power of location-based marketing with the direct communication advantages of text messaging. Here are some ways in which SMS LBA can be applied to your business marketing strategy:
- Location Based Segmentation: identify the geographical areas where your target market is located. Using customer location data, you can send relevant messages to them based on geographic location, such as special offers in certain regions or notifications about local how-tos or promotions.
- Personalize Messages: Use relevant customer information, such as name or purchase history, to enhance the personalization of your messages. Personally customized messages are more likely to attract attention and stimulate a response from customers.
- Appropriate Delivery Schedule: Consider the best time to send messages for maximum impact. For example, if you own a restaurant, send messages about lunch deals before lunch hours.
- Direct Links and Promo Codes: Include a direct link to your website or an exclusive promo code that customers can use when shopping online or physical stores. This not only makes the buying process easier but also allows you to better track the success of the campaign.
How to Effectively Utilize SMS LBA
To achieve optimal results with SMS LBA, here are some tips that can help you:
- Know Your Target Market:
Understanding your customer profile and their needs is key to delivering relevant messages. Use data analytics to understand customer behavior patterns and their preferences. - Avoid Spam:
Make sure your messages are value-added and relevant to customers. Sending too many messages with no added value can annoy customers and opt out of receiving your messages. - Test and Evaluate:
Conduct A/B tests to see which types of messages and offers are most effective. Always monitor and evaluate the performance of your campaigns to know what works and what needs to be improved. - Compliance with Privacy Regulations:
Be sure to comply with all applicable privacy regulations, including asking for subscribers’ permission before sending messages to them and providing the option to unsubscribe if they don’t want to receive messages anymore.
Now that you know what SMS LBA is, how to implement and utilize it, get ready for increased conversions! In addition, you can utilize SMS LBA services for your business using Sandeza’s SMS LBA service. Sandeza as a business solution will help you complete your business promotion to the right target through SMS LBA.
