Talking about SMS LBA, of course, we also talk about the advantages if we use this marketing method for advertisers. Will this one method have a significant impact, or will it only have a minor effect on the business?

SMS LBA (SMS-Location Based Advertising) is a form of marketing that uses text messages to spread promotions to potential customers. Interestingly, SMS LBA can be sent by utilizing the geographical area information of each consumer’s cellphone, such as malls, airports, offices, campuses, and highways.

The big advantage that can be taken from implementing SMS LBA is that advertisers or business owners can easily understand diverse audiences, even their competitors’ audiences by using data based on “real-world” interests. This differs from the usual demographic targeting or cookie-based online marketing.

With all the convenience of lower costs and higher read percentages, SMS LBA also offers several benefits to both customers and advertisers.

1. Benefits for Customers
   • High Relevance
     Customers receive ads customized to their location in real time. This increases the relevance of ads, as customers get information that matches their needs and preferences in that location. For example, if they are in a shopping center, they can receive offers from the stores there.
   • Special Offers and Discounts
     One of the main attractions of SMS LBA is that the messages are often accompanied by special offers or discounts that are only valid in certain areas. This provides added value to customers who can enjoy various exciting promotions available near them.
   • Ease and Convenience
     With SMS LBA, customers get information about products or services available near them without the need to actively search for them. This saves time and effort, as the information is sent directly to their mobile phones.
   • Personalization
     Personalized ads based on customer location data make the experience more personalized and relevant. Customers feel more valued for getting offers that match their habits and preferences in a particular area.
2. Benefits for Advertisers
   • More Precise Targeting
     One of the key advantages of SMS LBA is the ability to target audiences based on their geographic location. This ensures that the ads reach the people who are most likely to be interested in the product or service being offered, increasing the effectiveness of the campaign.
   • Increased ROI
     By targeting a more specific and relevant audience, advertisers can increase the return on investment (ROI) of their advertising campaigns. More targeted ads tend to result in higher conversions, making them more profitable.
   • Better Analytics
     Location data allows advertisers to analyze consumer trends and patterns in different areas. This information is invaluable for planning future marketing strategies and helping advertisers understand customer preferences in different locations.
   • Increased Customer Engagement
     Location-relevant ads tend to attract more attention and increase customer engagement levels. Personalized messages based on location make customers feel more connected to the brand, increasing their loyalty.

Conclusion

SMS LBA from Sandeza Intelligent offers significant benefits to both customers and advertisers. For customers, it provides relevant information, special offers, convenience, and personalization. For advertisers, SMS LBA enables more precise targeting, improved ROI, better analytics increased customer engagement, and the ability to track campaign effectiveness. With these benefits, SMS LBA becomes a highly effective tool in modern marketing strategies, helping to connect advertisers with customers in a more personalized and relevant way.

Utilize Sandeza Intelligent’s SMS LBA solution to increase the effectiveness of SMS campaigns to achieve better results. So, don’t delay any longer. Contact us today to start your journey towards a more effective and quality promotion strategy!