SMS LBA is one of the most effective marketing tools for your business, which is why Sandeza created its SMS LBA service. Sending SMS through location-based advertising (LBA) allows your business to reach potential customers within a specific location radius. Zipdo (2024) reports that 57% of LBA SMS recipients are likely to make a purchase, highlighting the strategy’s effectiveness. This article explains why implementing SMS LBA can enhance your business marketing strategies.
Definition of SMS LBA
In short, SMS LBA is a marketing strategy that sends targeted messages to recipients based on their physical location. This physical location is based on several criteria such as the recipient’s proximity to the store, events happening in the area around the store, and more. You may also experience the application of LBA SMS. For example, when you are in a shopping center and you automatically get a buy one get one promotional message from one of the restaurants in the shopping center.
Key Reasons to Use SMS LBA
- Improved targeting
SMS LBA with its the ability to target consumers based on their location. By utilizing location data, you can send highly relevant messages to customers who are near your business location. This allows your business to send special offers, promotions, or related information that is directly relevant to their needs at that time. - High engagement and conversion rate
Based on Zipdo statistics (2024), using the LBA method can result in a 30% increase in conversion rates. In addition, 78% of business owners also experienced a significant increase in customer engagement after using SMS LBA. - Relatively lower cost
LBA helps businesses manage their advertising budget more efficiently. When compared to the use of traditional advertising methods, the cost of using the SMS LBA method tends to be more affordable. This is because SMS LBA only focuses on one specific geographical area where your business’s target audience is most likely to be.
Use Sandeza’s LBA SMS Service
- Automated Messages
Messages can be sent automatically with Sandeza SMS LBA based on the right time and strategic location so you can ensure they are delivered effectively. - Sender Masking
This feature can customize the message sender number with your business brand name to reflect a clear brand identity. By displaying a clear brand name, your business can be easily recognized and increase credibility and customer trust.
SMS LBA offers a highly effective and cost-effective way for businesses to connect with potential customers in real time. By utilizing location-based data, businesses can deliver highly targeted and personalized messages that resonate with their business audience. With a proven track record of increasing engagement and driving conversions, SMS LBA is an indispensable tool for businesses looking to enhance their marketing efforts.
Sandeza Intelligent offers the best SMS LBA service that you can apply to your business. Sandeza Intelligent’s SMS LBA service has several advantages such as automatic message and sender masking features that make the message delivery process better. For more information about SMS LBA service, consult our sales team here.
