Sprint Asia Highlights on Loyalty Summit 2025

As loyalty strategies continue to evolve beyond traditional point-based systems, Sprint Asia brought fresh perspectives and hands-on innovation to the Loyalty Summit 2025, held on 22th May. The annual summit brought together industry leaders and technology providers to discuss the latest trends shaping customer retention and engagement.

One of the summit’s most anticipated sessions was the panel discussion titled “Championing The Future of Loyalty,” where industry experts explored emerging trends and strategies for building lasting customer relationships. Rizka Tunisa, representing Sprint Asia, delivered a compelling perspective on how brands must adapt to changing consumer expectations.

She emphasized, “Loyalty will no longer be earned through rewards alone, but through meaningful, personalized, and consistent conversations—and omnichannel messaging is the bridge to that future.”

This statement resonated with the audience, highlighting a shift from transactional loyalty programs to relationship-driven engagement. Consumers today expect brands to understand their preferences and engage with them seamlessly across multiple channels. Sprint Asia’s expertise in omnichannel marketing, AI-driven personalization, and loyalty automation positions the company as a key enabler for businesses looking to elevate their customer retention strategies.

Beyond the panel session, Sprint Asia also participated in the exhibition where booth visitors were allowed to experience Sandeza and Prezent Loyalty dashboard firsthand. 

Through hands-on demos, visitors could see how these platforms enable brands to run personalized campaigns, automate responses, and gather actionable insights—all in real-time. Sprint Asia’s team provided one-on-one walkthroughs, illustrating specific use cases such as integrating loyalty workflows into e-commerce funnels or triggering targeted offers based on customer behavior.

In addition to the demos, the booth featured a digital spin wheel activity, where visitors could try their luck and win vouchers. This activity not only drew significant traffic to the booth but also served as a live example of how gamified experiences can increase customer interaction and drive engagement—key elements of modern loyalty strategies.

Looking Ahead: Enabling Businesses to Build Standout Loyalty Programs

The Loyalty Summit 2025 reinforced the importance of innovation, personalization, and omnichannel strategies in customer retention. Sprint Asia’s participation not only showcased its thought leadership but also demonstrated real-world applications of its platforms in driving meaningful engagement.

As businesses continue to navigate an increasingly competitive landscape, Sprint Asia remains committed to helping brands move beyond traditional rewards programs and embrace AI-driven, conversation-led loyalty experiences. 

With successful engagements like these, Sprint Asia aims to expand its collaborations with forward-thinking businesses, ensuring they stay ahead in the race to win and retain customers.