WhatsApp Business (WA Business) feature continues to update to support increasingly complex and diverse business needs. In 2024, several significant updates have been introduced to improve the functionality, convenience, and security of users of this platform. Here are some of the latest features introduced to the WhatsApp Business API this year:

1. WhatsApp Flows
   Features in the form of forms that can be used for various needs. This feature makes it easy for users to make registrations, restaurant or hospital reservations, or even appointments and consultations on WhatsApp without switching pages or applications. This feature can also be used to register for an event.
2. WhatsApp Carousel
   With WhatsApp Carousel, businesses can display content from the products or services offered. This feature allows the presentation of images or photos of products up to 10 content cards simultaneously. This feature makes it easier for customers to choose and buy products from your store.
3. WhatsApp Catalog
   This feature can display product categories, product descriptions, and prices and embed related product links.
4. LTO (Limited Time Offer)
   A feature that can send reminders to consumers in the form of special vouchers or limited offers.
5. Zero Tap Authentication
   This feature makes it easier for customers to receive OTP codes, where the code can be entered directly into the intended application automatically without the need to copy or retype it.

Want to know more about WhatsApp Business API? Check it out here.

Benefits of WhatsApp Feature Update 2024
Not only does this update offer more advanced functionality, it also directly benefits your business in a variety of ways:

1. Operational Efficiency
   With improved automation, this update can directly reduce operational time.
2. Improved Customer Service
   The WhatsApp Flows feature makes it easier for customers to register and place orders. Previously, registration could only be done manually with additional forms or landing pages. With WhatsApp Flows customers can register or order directly.
3. Customization and Branding
   Broader business channel alignment helps you maintain your brand identity and create relevant customer experiences. This can be a great value-add and enhance your business image.

With these updates, WhatsApp Business API continues to prove itself as an essential and effective tool for businesses looking to leverage digital communications for business growth and efficiency. Businesses that adopt these latest features can expect significant improvements in performance and customer satisfaction. Sandeza will assist you in integrating WhatsApp Business according to your needs. Consult with us here.