Resources | Study Case

How Cinema 21 Maintained a Seamless Customer Experience During Peak Demand

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Our Impact

30%

Reduction on-site
ticket queues

50%

Improved operational
Efficiency

80%

Customer Satisfaction

Every success starts with a shared vision

Meet the company that trusted us to help bring their vision forward.

About Cinema 21

Cinema 21 is Indonesia’s largest cinema network, established in 1987, serving millions of moviegoers through various studio formats such as Cinema 21, Cinema XXI, IMAX, and The Premiere. Known for continuous innovation, Cinema 21 has enhanced the movie experience with online ticketing via the m.tix application, immersive audio technology like Dolby Atmos, and premium services tailored to different audience segments.

The road to results begins with real business hurdles

Business Challenges

As Indonesia’s leading cinema chain, XXI faced key challenges in ensuring customer experience, including:

● High traffic causing long queues and congestion
● Limited access and flexibility in offline ticket purchasing
● Risk of ticket sell-outs and inefficient customer flow

To overcome these challenges, XXI needed a reliable and efficient solution that enabled high-volume OTP messages to ensure seamless online ticket selling.

Our Solution

SMS Push Premium for OTP Verification

A reliable SMS OTP delivery solution supporting registration, login, and PIN changes on the m.tix app. This ensures secure user authentication while enabling customers to complete ticket purchases digitally.

By facilitating seamless online access, customers can book tickets, select seats, and order food without visiting physical counters—reducing queues, saving time, and improving the overall movie-going experience.