Resources | Study Case
Increase in Purchase
Interest
Customer Awareness Uplift
Improvement in
Customer Satisfaction
Meet the company that trusted us to help bring their vision forward.
PT Swisstime Perkasa International is a key player in Indonesia’s luxury watch industry, known as the corporate force behind some of the country’s most prestigious retail operations. Through its boutique network, including The Time Place, Swisstime curates and distributes world-renowned brands such as Rolex, TAG Heuer, Cartier, and Piaget.
Starting from a single boutique in Plaza Senayan in 1999, Swisstime has expanded its presence across major cities such as Jakarta and Surabaya.
Sprint Asia provided a precise SMS LBA solution that enabled Swisstime to:
Target customers based on specific geographic radius
Automatically deliver messages according to scheduled campaign timing
Ensure promotional messages reached high-potential audiences near boutique locations
This approach ensured every message was intentional, measurable, and location-relevant — aligning with the premium positioning of Swisstime’s brands.
80% increase in purchase interest driven by highly targeted and location-relevant messaging
90% uplift in product awareness, ensuring customers recognized featured luxury collections
90% increase in customer satisfaction, supported by timely and relevant communication
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