Interactive SMS, in particular, provides a direct connection with consumers that can be utilized in unique and engaging ways. In an ever-evolving era, the innovative SMS interaction between brands and consumers is becoming increasingly important. SMS, or text messaging, is one of the most common methods of communication and is accessible to almost anyone with a smartphone or regular cell phone.

Meanwhile, 98% of SMS are read within one minute. This is certainly a great opportunity for businesses to utilize SMS as a channel to improve communication and interaction with their clients or customers.

To learn how to improve customer relationships and engagement through interactive SMS, check out these innovative steps.

1. Actively Inform New Offers and Benefits
   SMS messages are essential for customer acquisition and relationship building. Brands can inform their customers about new offers and how to use them. In addition, brands can become more active in making consumers their priority, improving the relationship between brands and customers. For example, credit card providers can encourage users to use their rewards via SMS. This will add value and increase trust.
2. Provide Clear and Easy Options to Respond
   Consumers value time and convenience. It is therefore necessary to efficiently provide offers that are related to the consumer’s preferences and purchase history, this can be the right strategy to encourage consumers to repurchase your products. Make it easy and clear to consumers how they should respond to your offers, and be sure to customize your follow-up.
3. Transaction and Delivery Notifications
   Sending notifications about transactions, via SMS can help strengthen the relationship between brands and consumers. Interactive SMS can be used to confirm transactions and give consumers the option to change or update their messages on the fly.
4. Keep the Message Light yet Informative
   Remember, SMS is short, concise, and to the point for every consumer. Follow the same pattern with your SMS strategy, and keep the content light yet informative, people are fed up with spam SMS. Make the message fun but still worth reading.
5. Let Customers Answer Quizzes to Earn Points
   A unique idea to connect with them via SMS is to create personalized quizzes or trivia games. You can send questions about the products or services you offer and let consumers answer. Correct answers will earn prizes or points, which can be redeemed for discounts or rebates. This will educate consumers add an element of fun and encourage brand loyalty.

The use of interactive SMS is an innovative way of interacting with consumers that can help brands to strengthen relationships with their customers. By harnessing the power of relationships with their customers. By harnessing the power of direct and responsive communication from SMS, brands can provide a more personalized and satisfying experience for their consumers. With the right strategy, interactive SMS can be an effective tool in building customer loyalty and increasing subscribers.

Sandeza will help you improve customer experience through interactive SMS services that can be easily personalized. Interested in finding out more? Find out here.