RCS or Rich Communication Service, often referred to as SMS 2.0, is an evolution of the traditional SMS model. RCS with its features is believed to offer a new experience for customers so that the interaction between customers and your business can also increase. More about RCS and its features will be discussed in this article.
What is RCS?
RCS may be the solution to the problem of the fading use of SMS in society. Quoting from Wired, RCS is an advanced version of basic SMS or MMS because it has features that should be infamous messaging applications such as WhatsApp and so on. RCS also comes with better data security. RCS was originally only applicable to Android, but recently, Apple has also adopted RCS to make the messaging experience better.
How does RCS work?
Basically, RCS messages will be sent over the internet using cellular data or Wi-Fi instead of credit like traditional SMS. However, when an RCS message fails to send, it will automatically switch back to regular SMS or MMS by cutting the credit. This attempt to send to SMS or MMS is known as “falling back”.
Most device brands such as Android or Apple come with RCS already installed in their messaging apps, such as Google Messages. However, for RCS to work smoothly, both the sender and receiver must have RCS-compatible phones and carriers. RCS developers are currently working on making RCS universally available without having to own a specific device.
Key Benefits of Using RCS
- Branding Opportunity
With rich media features, RCS allows your business to always use your company name, logo, and colors to strengthen your business branding. In addition to making the message more visually appealing, this can also build customer trust in the business messages you send. - Analytic Report
Features such as read receipts that are visible in real-time, to on-screen event tracking, provide insight for your business on how customers actually interact. This can help your business increase sales over time and optimize communication. - Integration with chatbot
By integrating with RCS-enabled chatbots, your business can streamline the conversation between agents and customers to provide relevant and timely responses. This can be done through the use of action buttons in messages. Chatbots such as Sandeza Intelligent AI Chatbot allow your business to have meaningful conversations with customers, anywhere, anytime.
As RCS grows in popularity and adoption, it is clear that the future of messaging lies in richer and more interactive communications. By bridging the gap between traditional SMS and feature-rich messaging applications, RCS offers a promising solution for your business and potential customers. With continued advancements and increased industry support, RCS is poised to revolutionize the way we connect and communicate in the digital age.
