Case Study Muamalat - Sprint Asia Technology

Studi Kasus

90% Customer Trust: How Bank Muamalat Reinvented OTP Delivery

Zurich Case Study
Dampak Kami

90%

Customer trust in
digital transactions

80%

Increase in mobile
banking adoption

90%

Customer satisfaction
boost

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About Muamalat
About Bank Muamalat Indonesia

As Indonesia’s first Sharia-compliant bank, Bank Muamalat Indonesia has been pioneering ethical banking since 1991. With hundreds of branches nationwide, the bank aims to balance strong compliance with customer convenience.

quotes

Kisah Nyata di Balik Setiap Dampak

“Onboarding new customers securely and quickly is critical for us, especially as BCA expands globally. Previously, myBCA could only support local phone numbers. With Sprint Asia’s SMS OTP solution, we can now onboard customers with overseas numbers from more than 180 countries. This breakthrough has fueled a 112% year-on-year growth in myBCA users, while ensuring every step of the process remains seamless and secure.”

user
Nety
Digital Banking

Perjalanan Menuju Hasil Dimulai dari Tantangan Nyata Bisnis

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Tantangan Bisnis

Bank Muamalat needed to protect customers against rising cyber threats while ensuring fast transaction experiences. Their challenges included:

  • Faster notification for every customer transaction
  • Rising cyber threats like SIM swap, phishing, and SMS interception
  • OTP delivery delays from unreliable gateways
  • High operational costs from redundant channels
  • Risk of poor customer experience when OTPs are delayed or lost

To meet these needs, Sprint Asia provided a trusted messaging solution.

Solusi Kami

SMS OTP

Sprint Asia enabled secure and instant OTP delivery for all banking transactions. This improved fraud prevention and gave customers confidence to complete their transactions via mobile and SMS banking without hesitation.

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Hasil yang Dicapai

Results Illustration
1

90% increase in customer trust for mobile banking & SMS transactions

2

80% rise in Muamalat’s mobile banking app users

3

85% overall satisfaction with faster, more reliable services

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