Benefits of Digital Vouchers for Merchants and Traders

Many benefits can be obtained from using digital vouchers, not only from the business side and end-users but also from merchants and traders. In an increasingly advanced era, digital vouchers or digital coupons are becoming an effective and efficient tool to build consumer loyalty in various business sectors.

A digital voucher, commonly known as an e-voucher, allows users to buy, send, and redeem vouchers electronically. These digital vouchers can be used to obtain certain goods or services with a pre-redeemed value. In America alone, the preference for using digital vouchers is 57% superior to physical vouchers. Meanwhile, in Indonesia itself, the value of the use of e-gift cards or e-gifts recorded a CAGR (Compounded Annual Growth Rate) or growth rate of 38% during 2015-2019 and is expected to record a CAGR of 22.2% or around Rp 13.7 trillion during 2020-2024.

Both large and small merchants can utilize digital vouchers to increase retention, expand customer reach, and improve operational efficiency. Let’s discuss the 6 benefits of using digital vouchers for merchants.

1. Increased Retention / Repurchase
   Digital vouchers can encourage customers to make repeat purchases, be it with a direct discount or with loyalty points earned from the first purchase. Here are some ways digital vouchers can increase sales:
   • Discounts and promotions
     Digital vouchers that provide immediate discounts on products or services can attract new customers and encourage impulse purchases from existing customers.
   • Loyalty programs
     Vouchers that are given as rewards for repeat transactions or a certain total spend can increase customer loyalty and encourage them to shop at the same place.
2. Cost Efficiency
   Digital vouchers are famous for their cost-efficiency strategy. There is no longer a cost to print and distribute physical vouchers. Some of the aspects of cost efficiency achieved are:
   • Reduced printing and distribution costs
     No need to print physical vouchers or incur shipping costs. Digital vouchers can be sent via email, SMS, or social media.
   • Easier Inventory Management
     Merchants can easily track and manage voucher usage through the digital system, reducing the potential for over-redemptions or recording errors.
3. Increased Accessibility Reach
   Digital vouchers can be easily distributed through various online channels, extending the reach of promotions and reaching more potential customers.
   • Distribution via social media and email
     Digital vouchers can be shared via email, social media, or mobile applications. This can certainly reach a wider and more diverse audience.
   • Easy access for customers
     Customers can easily receive, save, and use vouchers through their digital devices. This makes their shopping experience more memorable.
4. Data Collection and Analytics
   Digital vouchers allow merchants to collect valuable customer data, which can be used for further analysis and better decision-making:
   • Purchase Data and Customer Preferences
     Through the use of vouchers, merchants can collect data on what products customers are interested in, time of purchase, and frequency of voucher usage.
   • Campaign Analysis
     Merchants can analyze the effectiveness of promotional campaigns by monitoring how many vouchers are used, where customers come from, and how their shopping behavior is after receiving the voucher.
5. Better Customer Experience
   The use of digital vouchers can improve customer experience by providing an easier and more convenient way to get discounts and promotions:
   • Simple Redeem Process
     Customers only need to show the voucher code from their mobile phones, avoiding the need to carry around physical coupons.
   • Offer Personalization
     With the data collected, merchants can create more personalized and relevant offers for each customer, increasing satisfaction and loyalty.
6. Higher Security
   Digital vouchers are more secure than physical coupons because they have a stronger verification mechanism:
   • Use of Unique Codes
     Each digital voucher has a unique code that can be verified, reducing the risk of fraud and double use.
   • Real-time Tracking
     Merchants can track voucher usage in real-time, ensuring no misuse or duplication.

Sandeza Digital Voucher Technology

Sandeza Inteliigent’s digital voucher technology is designed to make it easier for businesses to increase customer loyalty, establish relationships with customers, increase employee productivity, and provide rewards for customers or partners who cooperate with businesses.
Not only bringing benefits to businesses, Sandeza’s digital voucher technology is also designed to facilitate merchants in marketing their products such as marketing new products, rebranding old products, as well as conducting branding campaigns for their trademarks.
Merchants will easily monitor how much their vouchers are used. Not only that, they also don’t need to work hard with many clients to promote their vouchers.
Interested in becoming a Sandeza Intelligent merchant partner? Contact us here.