Studi Kasus
YoY growth in
myBCA users
SMS Delivery Rate
Campaign Management
Efficiency
Kenali perusahaan yang mempercayakan kami untuk membantu mewujudkan visinya.
Bank Central Asia (BCA) is one of Indonesia’s largest private banks, known for its innovation and customer-first culture. Their dedication has recognized by the prestigious Gallup Customer Engagement Award for four consecutive years (2021 to 2024). Whether in branch offices or through digital banking platforms, BCA ensures 24/7 transactional convenience and superior service quality.
“Onboarding new customers securely and quickly is critical for us, especially as BCA expands globally. Previously, myBCA could only support local phone numbers. With Sprint Asia’s SMS OTP solution, we can now onboard customers with overseas numbers from more than 180 countries. This breakthrough has fueled a 112% year-on-year growth in myBCA users, while ensuring every step of the process remains seamless and secure.”
BCA, as one of Indonesia’s largest banks, needed to maintain exceptional service while scaling globally. BCA’s challenges included:
To answer these challenges, Sprint Asia delivered targeted communication solutions tailored for banking.
For account opening, password resets, and onboarding across 180+ countries. SMS OTP also aimed for across transactions, strengthening trust and convenience.
Instantly reach millions without internet dependency to reach customers anywhere they are.
112% YoY growth in myBCA users through global OTP onboarding
95% SMS delivery rate ensuring customers receive secure and timely updates
90% campaign management efficiency, improving time-to-market for promotions
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