Studi Kasus

How Swisstime Drive 80% Higher Buying Interest Through Smart Location Messaging

Jadwalkan Demo Sekarang

Dampak Kami

80%

Increase in Purchase
Interest

90%

Customer Awareness Uplift

90%

Improvement in
Customer Satisfaction

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About Swisstime

PT Swisstime Perkasa International is a key player in Indonesia’s luxury watch industry, known as the corporate force behind some of the country’s most prestigious retail operations. Through its boutique network, including The Time Place, Swisstime curates and distributes world-renowned brands such as Rolex, TAG Heuer, Cartier, and Piaget.

Starting from a single boutique in Plaza Senayan in 1999, Swisstime has expanded its presence across major cities such as Jakarta and Surabaya.

Perjalanan Menuju Hasil Dimulai dari Tantangan Nyata Bisnis

Business Challanges

Delivering highly targeted communication without compromising exclusivity

Ensuring users within a defined radius receive promotional messages

Delivering highly targeted communication without compromising exclusivity

Solusi Kami

SMS LBA

Sprint Asia provided a precise SMS LBA solution that enabled Swisstime to:

Target customers based on specific geographic radius
Automatically deliver messages according to scheduled campaign timing
Ensure promotional messages reached high-potential audiences near boutique locations

This approach ensured every message was intentional, measurable, and location-relevant — aligning with the premium positioning of Swisstime’s brands.

Result

1

80% increase in purchase interest driven by highly targeted and location-relevant messaging

2

90% uplift in product awareness, ensuring customers recognized featured luxury collections

3

90% increase in customer satisfaction, supported by timely and relevant communication

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