Customer Data Platform (CDP) emerges amid competitive industry competition, in this internet era, data is a valuable asset for the running of a business. Customer Data Platform or CDP itself is present and plays a role in helping companies process data from various sources they have into effective marketing strategies. CDP is predicted to be a strategic marketing tool in the future. The following are the advantages that will be felt if a business uses CDP.

What is a Customer Data Platform (CDP)?

Customer Data Platform (CDP) is a system that serves to integrate multiple customer data into a sophisticated platform. From this collected data, AI (Artificial Intelligence) will learn the behavior of your audience in a comprehensive 360 view. After that, CDP will provide information about which communication channels are often used by a customer, whether it’s WhatsApp, SMS, Email, and so on. From here the company will know that the customer will be more aware if given information through the channel where the customer is more active. This process cuts the time and cost that is commonly used in marketing automation campaigns.

Why Should Your Business Use CDP?

1. Comprehensive Data Integration
   CDP allows the merging of data from various sources such as websites, social media, emails, and transactions into one centralized and integrated source. CDP helps your business gain a thorough understanding of customer habits and preferences.
2. Personalize Customer Experience
   By having access to well-organized data, your business can create more personalized services and communications to customers. For example, offering more relevant product recommendations based on a customer’s purchase history.
3. Marketing Campaign Optimization
   CDP provides in-depth analysis of customer data to understand buying patterns to preferred communication styles. The analysis provided by CDP is used to assist in designing more effective and efficient marketing strategies.
4. Equipped with AI-Based Machine Learning
   CDP is also enhanced by artificial intelligence-based machine learning. One of the uses of AI-based machine learning is for marketing because it can help you understand your customers better. AI can serve to clean up duplicate customer data and combine all data about a customer into one, making it easier to see customer behavior patterns and provide services that are more in line with customer needs.
5. Data-Driven Decisions
   The use of CDP allows you to make better and faster decisions, supported by accurate and up-to-date data. This helps reduce speculation and improve operational efficiency.
6. Guaranteed Data Security
   According to a survey conducted by Treasure Data, 92% of business owners consider CDP to be very important to their privacy and compliance efforts. CDP can provide security management that allows sensitive data or information to be properly safeguarded. Therefore, CDP can minimize risks related to the security and privacy of collected customer data.

Best CDP Recommendations

CDPs with their various benefits can help your business generate more revenue. Sprint Asia recommends Sprint RESUL as the best CDP that you can use in your business. Sprint RESUL has five pillars of excellence when compared to other CDPs which include multi-level account hierarchy, audience data platform, real-time engagement, AI & deep analytics, and next-best experience management. For a full explanation of Sprint RESUL, consult the Sprint Asia team here.