Feature Updates Sandeza Wrapped 2024

Innovation drives our journey as Sandeza Intelligent rolled out several exciting feature updates throughout 2024. These updates showcase our commitment to delivering top-notch technology for businesses. With these enhancements, Sandeza improves operational efficiency and enhances customer experience.

In 2024, we focused on creating solutions that simplify business operations and enable professional, customer-focused services. Here are some highlights of our updated features and solutions:

• WhatsApp Catalog
• WhatsApp Carousel
• A/B Testing
• Integration with the Customer Data Platform

WhatsApp Catalog

Businesses can now display their products or services directly on WhatsApp with the WhatsApp Catalog. This feature lets customers browse offerings seamlessly without switching platforms, improving the buying experience and speeding up the process.

The WhatsApp Catalog enables businesses to upload detailed information about their products or services, increasing sales by reducing repetitive inquiries. Customers gain instant access to essential details, cutting down unnecessary back-and-forth communication.

Key benefits include:

• Simplified product display
• Comprehensive product information
• Streamlined communication
• Accelerated sales process
• Easier promotion

WhatsApp Carousel

Sandeza enhances its collaboration with WhatsApp Business by offering the WhatsApp Carousel feature. This allows businesses to present multiple products or services in one message using an engaging visual format. Customers can swipe through images, making purchasing decisions faster and easier.

Carousel templates enable businesses to create visually compelling product guides, promotional materials, and reminders with call-to-action elements for better results.

Benefits of WhatsApp Carousel for Business:

• Boosts engagement rates
• Improves customer experience
• Enhances personalization
• Increases promotion efficiency

A/B Testing

Sandeza Intelligent introduced the A/B Testing feature to help businesses determine the most effective campaigns. This feature compares two campaign versions, identifying the one that resonates better with the target audience.

A/B Testing focuses on small variations in online strategies, helping businesses pinpoint what influences customer decisions the most. Clients can then use this data to optimize landing pages and campaign strategies.

Goals of A/B Testing:

• Boost revenue and margins
• Improve user engagement
• Reduce bounce rates
• Attract new clients
• Identify effective campaigns

Messaging Integration with the CDP Platform

The development of technology in the era of globalization has increased rapidly. New inventions continue to be created to facilitate business activities in all respects. One of them is the Customer Data Platform (CDP). Not all LOBs have CDP services, making it challenging to process customer data and data that has not yet become a customer.

As an example of the use of customer data, the data-driven strategy adopted by American Express has significantly impacted its profits. Customer attrition rates have dropped dramatically thanks to their proactive retention strategy. Predictive analytics can reduce customer churn by 15-20% for companies in similar sectors.

Sprint Asia has clients from various LOBs that require CDP services to process customer data to determine the next steps for targeted marketing. Sprint Asia’s integration with the CDP platform is Resulticks, where data processing will be done in the Resulticks dashboard, and campaign delivery will use Resulticks omnichannel messaging integrated with the Sandeza API. Sprint Resulticks CDP service is expected to impact increasing revenue for the company positively.

Objectives of CDP Integration:

• Process customer data across various business lines
• Increase Sprint’s revenue
• Enhance client retention
• Strengthen partnerships with Resulticks
• Deliver targeted marketing campaigns
• Measure campaign performance
• Personalize customer experiences

Conclusion

Sandeza Intelligent continues to innovate with new features in 2024, supporting businesses in improving efficiency, customer engagement, and personalization. With tools like WhatsApp Catalog, WhatsApp Carousel, A/B Testing, and CDP integration, Sandeza helps businesses thrive in the digital era. Contact us to learn how these features can drive your business growth.