Interactive SMS: Definition and Benefits of Interactive SMS

SMS or short messages have become an important part of everyday life. The interaction between users and service providers has become crucial, especially in the context of business communication. One technology that enables this interaction is interactive SMS.

Did you know, SMS is still the most effective marketing medium in this modern era compared to other marketing mediums. In America alone, 95% of SMS are read and responded to within 3 minutes of receipt.

What is Interactive SMS?
Interactive SMS refers to a technology that allows users to actively participate in conversations via short message service (SMS). Unlike regular SMS which only allows users to receive or send text messages, interactive SMS allows users to provide reply options for advertisements sent to customers. Interactive SMS is usually used for special programs such as quizzes, surveys, appointments, and others.

Interactive SMS usually contains responses from predefined keywords. Customers can trigger an automatic response from the interactive SMS system. For example, by sending the keyword “INFO” to a number predetermined by the operator, customers can request more information about a particular product or service. Or by following a link included in the SMS message, subscribers can participate in a survey or quiz provided by the company.

Benefits of Interactive SMS for Business.

1. Increases Customer Engagement
   Interactive SMS allows companies to interact directly with their customers. By providing the option to participate in quizzes, surveys, or promotions via SMS, companies can increase customer engagement and interest in the brand.
2. Better Information Gathering
   By utilizing the survey or quiz feature in interactive SMS, companies can gather information about customer preferences, satisfaction levels, or suggestions regarding products or services. This can help companies make better decisions in designing marketing strategies and product development.
3. Faster and More Efficient Service Delivery
   Interactive SMS allows companies to provide faster and more efficient customer service. Compared to phone calls or emails, SMS has a higher response rate and can be processed quickly. This allows companies to provide customer service or product information more effectively.
4. More Effective Promotions
   Interactive SMS can be used as a means of sending promotions or special offers to customers. By including interactive options in the message, such as links to join promos or order products, companies can increase the response and conversion rates of their marketing strategies.

Interactive SMS keeps your brand in the customer’s mind
Sending interactive SMS can keep your brand in the customer’s mind, drive conversions, and deliver relevant and timely messages.

Segment your customers and target them with personalized messages based on their needs. You can send them information about new products, services, and promotions and encourage them to give you feedback.

Sandeza can help you reach the right customers with deeper engagement using SMS Interaction. To find out more information about the Interaction SMS provided, contact us here.