Targeted SMS: Improving Promotion Effectiveness

Targeted SMS has become one of the highly effective tools to boost business promotion. The effectiveness of Targeted SMS in promotion lies in its ability to send customized messages directly to potential customers. The main purpose of Targeted SMS is not only to increase customer interaction and engagement, but also to increase sales, strengthen brand loyalty, and expand market reach.

Here are the steps that can be implemented to increase the effectiveness of your business promotion through Targeted SMS:

1. Understand Your Target Audience
   Before sending promotional messages, it is important for you as an advertiser to first understand who your consumers are and what services or products they need from your business. There are several variables to consider before creating a targeted segmentation, such as:
   • Demographics
     These demographic variables include specific consumer data, such as age, gender, occupation, and ethnicity.
   • Geographic
     Geographic segmentation is done according to locations that include where consumers usually shop and travel. Understanding the location of consumers will make it easier for your business to customize promotional strategies that suit consumers in the area.
   • Consumer habits and behavior
     It is important for businesses to be able to understand how consumers usually behave and interact with your business products or services.
   • Psychographic
     Unlike the three variables above, psychographic segmentation or VALS segmentation includes categories based on the values, attitudes, and lifestyles of your consumers.
2. Define Goals and KPIs
   By having clear and measurable goals within a certain period of time, your business can create the right action plan and strategy to achieve them. The existence of key performance indicators (KPIs) will make it easier for businesses to measure the effectiveness of your business in achieving these goals.
3. Send To-The-Point Messages
   Promotional messages in Targeted SMS should be delivered in polite and straightforward language for easy understanding by consumers. Not only that, but also insert a link (direct link). The link will allow you to see how many clicks received, the time of the click, the geographical location of the consumer, and other information that may be useful to optimize your business promotion.
4. Determine The Optimal Delivery Time
   Pay attention to the right time to send promotions according to your business type. Targeted SMS can also be used to send reminders, limited-time offers, or exclusive discounts. A suitable delivery time will increase the number of clicks.
5. Analyze Every Target Achieved
   Regular analysis and evaluation is an important step in measuring the effectiveness of Targeted SMS. The effectiveness can be measured through the number of open rates, conversion rates, and retention rates of Targeted SMS usage. With this, your business can identify what works and what doesn’t, and optimize your SMS strategy accordingly.

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Find out more about Sandeza here.