Article

Have you ever been to your favorite mall and suddenly received an SMS offering an interesting promo from one of the stores there? That’s what is called SMS LBA Strategy. In this digital world, technology has opened the door for advertisers to reach consumers in a smarter and more effective way. SMS LBA has become …

SMS LBA Strategy: To Reaches Your Target Based on Location Read More »

SMS or short messages have become an important part of everyday life. The interaction between users and service providers has become crucial, especially in the context of business communication. One technology that enables this interaction is interactive SMS. Did you know, SMS is still the most effective marketing medium in this modern era compared to …

Interactive SMS: Definition and Benefits of Interactive SMS Read More »

In 2024, Many people don’t know the difference between a chatbot and a virtual assistant. the trend of business development began to shift to the 5.0 trend where the use of artificial intelligence is increasingly being used. Forbes itself reveals that the tendency to use artificial intelligence is increasing and increasingly in demand. Meanwhile, there …

The difference between Chatbot and Virtual Assistant Read More »

In this digital era, technology continues to undergo significant developments, inevitably altering how we interact and transact. One of the latest innovations that has permeated the world of commerce is digital voucher technology. What exactly is this technology and how does it work? What Is a Digital Voucher? Digital voucher technology, commonly known as e-vouchers, …

Understanding Digital Vouchers Technology Read More »

Live Chat or Live Agent is becoming a crucial technology as communication technology evolves, the way businesses interact with customers will also continue to change and adapt with the times. Customers prefer to get quick and direct responses to their questions or needs. Where once it was limited to email and phone, communicating with customers …

Live Chat: Definition, Benefits, and Effective Strategies Read More »

Maximize customer support in this digital age has become a most important aspect, providing exceptional customer support is not just a service; it’s a strategic advantage. Customers expect fast, efficient, and personalized assistance, and businesses must adapt to these demands to remain competitive. One powerful tool that has emerged to meet these expectations is Live …

Maximize Customer Support by using Live Chat Read More »

Achieving benefits from a loyalty program is certainly influenced by various factors. The loyalty program strategy aims to maintain and increase customer loyalty to your business. The main goal of loyalty programs is to maintain customer loyalty.  Customers are one of the most important assets a business has. Making customers loyal and willing to come …

Loyalty Program Benefits: Turn Customers into Subscribers Read More »

SMS LBA (Location Based Ads) can increase response up to 5 times if executed correctly. According to data published in the Good Push Index report, SMS read rates with an average 62% location engagement rate and an average 51% of users opting in to receive push notifications, most apps can reach more than half of …

SMS LBA: Effective Implementation to Promote Your Business Read More »

Have you ever been to your favorite mall and suddenly received an SMS offering an interesting promo from one of the stores there? That’s what is called SMS LBA. In this digital world, technology has opened the door for advertisers to reach consumers in a smarter and more effective way. SMS LBA has become one …

SMS LBA: A Strategy To Reach Your Target Based on Location Read More »

Loyalty program is a strategy commonly adopted by companies to maintain and increase customer loyalty. Loyalty is important because based on a survey conducted by Bond Brand Loyalty, at least 64% of loyalty program members in America stated that they would spend more to increase their loyalty points. However, not all companies are able to …

Loyalty Program Failures and Their Causes Read More »