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Interactive SMS, in particular, provides a direct connection with consumers that can be utilized in unique and engaging ways. In an ever-evolving era, the innovative SMS interaction between brands and consumers is becoming increasingly important. SMS, or text messaging, is one of the most common methods of communication and is accessible to almost anyone with …

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WhatsApp Business (WA Business) feature continues to update to support increasingly complex and diverse business needs. In 2024, several significant updates have been introduced to improve the functionality, convenience, and security of users of this platform. Here are some of the latest features introduced to the WhatsApp Business API this year: Want to know more …

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Did you know there are currently 200 million businesses using WhatsApp’s business products? That’s a fantastic number, right? The business products in question here are the regular WhatsApp Business and the WhatsApp Business API. Both are WhatsApp products designed specifically for business owners. Using WhatsApp’s business products makes it easier for you to interact with …

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Chatbots have become one of the innovations that change the way we interact with technology. In the growing digital era, Chatbot technology is an innovative computer program designed to have conversations with humans through the medium of text, voice, or even images. Although this concept has been around for a long time, the development of …

Chatbot: Sandeza Chatbot Definition and Features Read More »

Targeted SMS has become one of the highly effective tools to boost business promotion. The effectiveness of Targeted SMS in promotion lies in its ability to send customized messages directly to potential customers. The main purpose of Targeted SMS is not only to increase customer interaction and engagement, but also to increase sales, strengthen brand …

Targeted SMS: Improving Promotion Effectiveness Read More »

KPI for Customer service is one of the important aspects in maintaining customer satisfaction rate. To ensure that customer service is effective, it is important to have measurable and relevant Key Performance Indicators (KPIs). KPIs help in evaluating customer service performance and identifying areas that need improvement. What are KPIs According to Banerjee and Buoti, …

KPIs for Customer Service: Recommendations that Can Be Applied Read More »

Have you ever been to your favorite mall and suddenly received an SMS offering an interesting promo from one of the stores there? That’s what is called SMS LBA Strategy. In this digital world, technology has opened the door for advertisers to reach consumers in a smarter and more effective way. SMS LBA has become …

SMS LBA Strategy: To Reaches Your Target Based on Location Read More »

SMS or short messages have become an important part of everyday life. The interaction between users and service providers has become crucial, especially in the context of business communication. One technology that enables this interaction is interactive SMS. Did you know, SMS is still the most effective marketing medium in this modern era compared to …

Interactive SMS: Definition and Benefits of Interactive SMS Read More »

In 2024, Many people don’t know the difference between a chatbot and a virtual assistant. the trend of business development began to shift to the 5.0 trend where the use of artificial intelligence is increasingly being used. Forbes itself reveals that the tendency to use artificial intelligence is increasing and increasingly in demand. Meanwhile, there …

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In this digital era, technology continues to undergo significant developments, inevitably altering how we interact and transact. One of the latest innovations that has permeated the world of commerce is digital voucher technology. What exactly is this technology and how does it work? What Is a Digital Voucher? Digital voucher technology, commonly known as e-vouchers, …

Understanding Digital Vouchers Technology Read More »